FinGroup Credit S.A., a member company of The Rompetrol Group, and Cosmetics Oriflame Romania, one of the most dynamic companies operating on the Romanian skin care market, launched the “Beauty made easy” card, issued under MasterCard license. The card is already operational, and thus anyone can demand it from Oriflame marketing agents and FinGroup direct sales teams. The new product provides special incentives and may be used both in the country and abroad, wherever the MasterCard logo is displayed.
“Why were we so interested when FinGroup proposed this partnership? Because always success strategies require teams having differing but converging perspectives on target goals. Jointly with FinGroup, we want to promote an individualized beauty concept by simplifying access to financial resources, cosmetic products and services, and leisure, in line with everyone’s needs. « I can afford whatever I want, whenever I want it » - this is what we want « Beauty made easy » cardholders to say right from the first moment they use it,” said Monica Tatoiu, Cosmetics Oriflame Romania general director.
The “Beauty made easy” credit card provides all the benefits of an international credit card: 0% interest for purchases from retail outlets on condition of reimbursing the entire amount used during grace period, a grace period of up to 55 days for retail transactions, and credit limit up to EUR 10,000 (RON equivalent). Also, in partner locations - GoSkin Gett’s Hair Studio, Hair Revolution by GV, Erros, Lee Cooper, Travel Shop – the owners of the “Beauty made easy” card will further enjoy substantial discounts ranging between 5% and 20%.
“The need to issue this sort of card arises from the wish to provide active women with a payment instrument offering them the freedom of being different each time: special, delicate, and always in fashion. Our joint objective helped us conceive this card as a solution within the reach of every woman concerned with both her look and family care. That’s why at Oriflame you’ll always find the biggest discounts for the best products, whilst having the most practical means of payment,” stated Cristiana Niculescu, FinGroup director general.
Card issuers aim at having +1,500 cards by year end, and +40,000 within the following five years.
About Oriflame
Swedish skin care company Oriflame International celebrates 40 years of operations this year. The company was established in Sweden by two brothers, Jonas and Robert af Jochnick in 1967, and promoted, right from the beginning, a new and “revolutionary” distribution method for that time: direct deliveries at clients’ homes. A direct sales pioneer in our country, ORIFLAME - Romania is a member of Oriflame Holdings B.V., which has 55 subsidiaries in Europe, Asia, America and Africa. Known in the entire country thanks to the work of 2,000+ distribution companies, ORIFLAME-Romania reported significant development year after year. Today, it provides consumers with a full skin care range comprising 600+ products via 2,600,000 catalogues printed each year and its on-line catalogue (www.oriflame.ro).
About FinGroup
FinGroup Credit S.A. was established in January 2006. Its line of business consists in granting loans to natural entities, with the goal of capitalizing on the opportunities existing on the consumer loans market in Romania. Amongst goals is also launching new types of cards, in several areas of interest, in response to consumers’ demands. In April 2007, FinGroup launched, jointly with Rompetrol Downstream – the retail division of The Rompetrol Group – the Fill& Go Credit card, the first credit card specially devoted to vehicle drivers. The card may be used both at home and abroad for purchases or cash withdrawals from any Mastercard-accepting ATM/POS. Besides the unique benefits provided in Rompetrol filling stations, Fill&Go Credit furthermore grants a series of discounts in partner networks, in car services, as to en-route assistance, spare parts, tires, accessories, or car tuning.